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At Perfect, we always speak in a way that reflects our brand and values. The words we choose always put our users first, helping them better understand, navigate, and find value in our products.
Following these principles will help us write with purpose.
Simple words and sentences are always preferred. Edit ruthlessly.
We should speak with our users instead of at them. Warm and relatable is always better than corporate and cold.
Always consider the user. What is most helpful? What is most relevant?
Always take context into account. Adjust tone to match who you're writing for and what you're writing about.
Thoughtful UI writing adds context to visual interfaces.