Choose between Google and Microsoft based on your Email
Verify Connection: Confirm successful email connection by seeing the Welcome to Outreach page
Activate. (This step signals the system that you wish to activate a campaign, not that the campaign is already active.)
Navigate to Campaigns: Click Campaigns at the top left
Select Custom Campaign
Add Personalization: Click on the Snippet option to insert personalization fields like First Name or Last Name
Choose the relevant snippet fields (e.g., First Name, Last Name)
Type your message
Add Steps: Scroll down and click Add Another Step to create the 4th step message - Our experience shows that most replies come after the third follow-up, therefore the best approach is to have a four step campaign for best response rate!
